“A personal journey to natural hair.
Tap into the pulse of a global city and reveal the intricacies of Urban Hair Culture.
Each head of hair is completely unique and to embrace natural hair texture is to unlock one’s personal freedom and security to wear the hair you want.
Take a dive with us into the editorial world of product and see how we achieved these iconic moments inspired by London Streetstyle.
Let’s begin our journey in the streets of East London…”
Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There's no how-to road map to style. It's about self expression and, above all, attitude. Playing dress-up begins at age five and never truly ends.